Tutorial 9

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Marketing Grant Allocation/Costs

New South Wales branch marketing costs:
Product
 Price
 Quantity
 Total
 Source
Super Side Advertising
 200 per week
 1
 10,400 pa
 http://bussignage.com.au/advertising.html
Billboard
 500 per month
 1
 6,000 pa
 Talent Marketing (Group 4)
Billboard Design
 300
 1
 300
 Talent Marketing (Group 4)
TOTAL

16,700

Queensland branch marketing costs:
Product
 Price
 Quantity
 Total
 Source
Super Side Advertising
 200 per week
 1
 9000 per annum
 http://bussignage.com.au/advertising.html
Billboard
 500 per month
 1
 6,000 per annum
 Talent Marketing (Group 4)
Radio ad
 1,500 per month
 1
 18,000 per annum
 Talent Marketing (Group 4)
Radio ad Design
 800
 1
 800
 Talent Marketing (Group 4)
TOTAL

33,800

Total marketing costs = $51,900
$51,900 - $50,000 = $1,900 taken away from revenue

Note: As the new Queensland branch is lacking the presence and publicity of the already established NSW branch, it has been collectively decided that a greater proportion of the marketing grant won will be devoted to promoting this new Queensland branch.